A successful digital marketing strategy involves more than simply producing compelling content and sharing it across various social media networks. It requires a thorough understanding of your brand’s identity and role in the customer experience. That is why at Happy Sharp Media, we believe in the strength of 360 degree digital marketing. A 360-degree view implies that you are leaving no gaps in your strategy for potential customers to fall into the cracks. There are many areas of focus in a digital marketing strategy. However, if one critical element is missed your business could be losing out on potential quality leads.
360 degree digital marketing uses a combination of the traditional marketing mix and online tools to create a comprehensive view of your customer journey. This broad-view approach is customer-centric and enhances brands’ overall involvement with customers through integration of a number of elements – including SEO, PPC, customer communications, website, content, social, inbound lead nurture, and outbound email.
In other words, through end-to-end digital marketing, your business reaches customers at all possible points of contact. Successfully putting together such a plan is important because it enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways.
We analyze how well your web presence relates to best practices and pick channels to help you achieve your business goals.
We build a fast-loading, easy to use, great to look at, SEO-friendly website that makes a great first impression on your customers
We help you set up your e-commerce website and facilitate the integration of your chosen shopping platform (i.e. Shopify, woocommerce, etc).
We help you optimize your website for search engines, improve ranking and increase organic traffic.
We strategize, set up, plan, monitor and report on pay-per-click campaigns with different ads to increase website traffic and generate leads.
We strategize and create high quality on-brand content that appeal to your buyer persona and make it accessible to your audience.
We elevate your online presence, strengthen your brand’s voice and reach out to your audience via carefully crafted social media strategies.
We build your subscribers list and use emails and newsletter to develop relationships with your potential customers or existing clients.
We manage all your company’s relationships and interactions with customers and potential customers.
We stay in close contact with people who have expressed interest in your company through digital channels to increase conversion rate.
We amplify your voice via carefully selected influencers that will promote your products and brand to their audience.
We strategize, set up, plan, monitor and report on social media advertising campaigns that are complementary to your social media strategy.
Our client wanted to strengthen online presence, brand identity, increase brand awareness and increase traffic to their website. The company also wanted to move away from Groupon, where it had been selling services; and to increase online revenue via their website.
We built a brand new website for Infinity laser spa that loads fast, is easy to navigate, great to look at, and responsive on all devices. Alongside, we build an end-to-end digital marketing strategy including social media, SEO, PPC, social ads, email marketing and influencer marketing. We also added new innovative payment methods available at checkout.
Schedule a meeting with one of our marketing consultants for a chat!