Although Pinterest is considered a social media, the platform actually is a visual search engine where people can find inspiration for their interests and hobbies. Ideas are represented by a pin, an image searched that is searched and saved by Pinterest users. Pins can also link back to a website, which is why Pinterest is great for driving traffic and increasing sales. The platforms can also be integrated with other social media and allow for ads, making it a great way to reach broader audiences.
Pinterest can benefit your business in some big ways, whether it is B2B or B2C. The goal of most marketers is to provide people with something new, exciting and inspiring. This is exactly what Pinterest is all about. Here are 5 reasons why we think Pinterest marketing is perfect for your business:
Pinterest users spend more money and have a high average household income
We set up your business Pinterest account, enable rich pins and integrated with your website and other social media.
Should you have an existing Pinterest account, we conduct an audit and make recommendations on management of the account going forth.
We design fresh pins on a daily basis to upload to your account with proper branding and respecting your color palette, to promote on site content and products.
We add new branded pins to your board according to a content calendar and pin on a daily basis to stimulate engagement and impressions.
We build a brand strategy for your Pinterest account alongside your overall brand to ensure consistency and a strong brand identity.
We research keywords, search terms and trends on Pinterest and build a Pinterest SEO strategy to increase search ranking and traffic to the website.
We set up Pinterest Ads for your business account and manage ads on a daily basis, adjusting strategy accordingly.
We provide ongoing analysis and optimization of Pinterest performance. We create weekly, bi-weekly and/or monthly reporting on key growth and engagement metrics across platforms.
Pinterest drives 3.8 times more sales than other platforms.
93% of pPinners use Pinterest to plan purchases.
87% of Pinners have purchased a product because of Pinterest.
40% of Pinners have a household income of $100k+.
Pinterest is 80% more viral than other social media platforms.
5% off all referral traffic to websites comes from Pinterest.
Schedule a meeting with one of our marketing consultants for a chat!