Let’s face it, videos are essential to any business’s social media accounts. Customers are interested in what you do — and why shouldn’t they be? There’s only so much you can say on your social media without content that showcases who you are.
But there is so much pressure to create the perfect video. How long should it be? Should there be captions? Should I post one video per day? If you’re stumped on how to incorporate videos into your Instagram feed, Kapwing is here to help!
WHAT IS KAPWING?
Kapwing was founded in 2017 in San Franciso by two former Google employees as an online multimedia editing suite that specializes in video production for social media and web content. From Youtube videos to Twitter memes, Kapwing is the online platform that has everything a social media content creator could ask for.
WHY SHOULD YOU USE KAPWING?
1. Unlimited Video Formatting
Have you ever had a video that was so incredible that you wanted to share it on all of your social media platforms? Us too. Social media marketing should be about making content that thrives on every platform. One of the most amazing tools Kapwing offers is your ability to format any of your videos to fit any social media template. From Instagram stories to your Facebook feed, Kapwing formats every video to perfectly fit your desired platform.
2. Used by Major Platforms
If you don’t want to take our word for it, why not listen to Spotify, Netflix or Amazon? Yes, these major companies have put their trust in Kapwing for all of their content creation and editing needs and have not looked back. And we know you have seen the amazing video content these companies create. Why not find your inspiration through them?
3. A Resources Library
Kapwing offers an entire collection of resources for you to create your next masterpiece. From articles about what is currently trending online to articles about how to make your own tripod out of an old Ben & Jerry’s ice cream carton (yes, really), you’ll find the perfect source that fits your needs. There are different sections by a collection of diverse creators for you to choose from including education, social media, and design.
4. Video Editing Tutorials
Not sure how to recreate that Tik Tok trend? Kapwing has got you covered! Before you get started on your newest video project, you can find the tutorials that you need to get started. Kapwing has more than 100 tutorials so your video can fit the desired aesthetic of your brand.
Need to figure out how to add music to your YouTube videos? Need to speed up that amazing recipe video? Kapwing has it all and more!
5. Meme Templates. Need We Say More?
Lets face it. We all want to be relatable on social media. And the best way to do that is to add current and relatable trends on our platforms. Consumers should always know that we don’t take ourselves too seriously.
And how do we do that? Kapwing offers meme templates that you can add your own personal spin (or your company’s) and help your brand find its voice. If you can make your followers laugh, you’re on your way to more consumers! That’s what content marketing is all about isn’t it?
6. They Welcome Your Feedback
Kapwing is ready to hear all of your comments, questions, and concerns! Want to request a tutorial you can’t find on their website? Have a question about the company? They are here to help!
Not only do they include a Help Center on their website, but if you have a specific question, all you have to do is fill out a simple form and wait for about a day or two. They also have a Discord page where you can interact with other users who might be having the same problem as you.
7. It’s FREE.
Yes, you read that right. Kapwing is absolutely free and always will be. No watermarks, a 250MB upload limit, and unlimited downloads on all of your content for 48 hours.
And there is always an option to upgrade to their premium subscription for $17 a month. That’s right: You can make your content more specific to your brand at less than $20 a month. And you have the option to cancel at any time. That sounds like a pretty good deal to us!
If your brand is looking for a new, fresh, and current way to present their voice online, then Kapwing is the right source for you! We here at Happy Shark Media love this tool as much as our companies do!
But what do you think? Have you given Kapwing a try? Have you already added it to your social media marketing plan? Is there another tool that you love just as much? Let us know in the comments! Until next time!