Small businesses such as local MedSpas often do not have big marketing budgets. Does that mean they cannot increase online visibility? Absolutely not.
One essential part of MedSpa marketing is local SEO. Search engine optimization can help medical spas to build brand awareness. It is also great to bring in more qualified leads and increase conversion rates.
MedSpa and laser hair removal SEO can be an excellent way to reach more prospective patients. However, it must be done right. Following SEO best practice will help med spas nail their online marketing campaign.
The Do’s of Medspa SEO
As opposed to paid advertising and email marketing, local SEO is free. However, not all SEO techniques lead to success. Building a strategy on ranking factors and focusing on user experience are key.
Having a mobile friendly website
One thing Google does not like? Slow websites. Users do not either. Bounce rate doubles when a website needs more than 3 seconds to load.
Google reads bounce rate in different ways. One, of course, your website is too slow. Two, the quality of your content is not good. Three, your website does not offer the information people are looking for.
All of those will affect how well you rank in search results. However, website speed probably is one of the biggest factor. Simply because why would you stay on a website that takes ages to load?
Especially as more and more people browse the web on their phone. Roughly 58% of search queries are performed on mobile devices.
Thus, your website must be mobile-friendly. It must load fast, be easy to navigate and have readable content. That means that users should not need to zoom in to read.
Plus, obviously, the content needs to offer value. After all, potential patients land on your website after they search for what you offer.
Consistency across all local citations
One other critical component of local SEO? Local citations. Which is why they must be set up correctly. According to MOZ, a local citation is any online mention of the name, address, and phone number of a local business.
Local citations can be on local business directories, websites or social network. They help users find local businesses. They have a great impact on website authority.
Plus, they are great for link building. Thus, they can have an impact on local search engine ranking. Citations that are set up correctly can help your business rank more accurately on Google Maps.
However, local citations that are performed incorrectly will lead to loss of customers. Different informations in different places lead to confusion and frustration.
That is why your local citations must be consistent across the web. They must all feature your MedSpa’s name, address and phone number.
You can also add your email address, industry and the services you perform.
Most of the time, local citations appear in online business directories. However, they can also be found elsewhere. For example, Google My Business, Facebook and Yelp are great listing websites.
The point of such listing is to ensure your customers know how to contact you. And also where you business is located.
Keyword centric content generation
A key aspect of MedSpa SEO? Keyword research. Your medical spa must use relevant keywords strategically. Only then will you be able to drive organic traffic to your website.
There are a few things to consider when selecting keywords and key-phrases:
- Your target audience
- Your audience’s paint point
- The keywords’ monthly search volume
- The level of competition
- The search intent
Are you a MedSpa that provides laser hair removal services? Then you know that prospective patients have a lot of questions.
Is it safe? How does it work? Does it work on all skin types? Can pregnant women do it? How long does a session take? Is it permanent? And so on.
Patients are likely to search the website for answers. They will ask questions on Google, Quora, Reddit, etc.
Those platforms are a great place to find content topic. If you offer the answer to those questions on your website, people are likely to click.
Once you know the topics you want to cover, check associated keyword. And whether they are competitive. Low, medium or high.
Ideally, you will use keywords that have a high number of searches with a relatively low competition. Look at short-tail and long-term keywords.
Using related key-phrases and synonym will help you cover more search terms.
The Don’t of Medspa SEO
When it comes to MedSpa SEO, there are a few best practices to follow. Thus, there are also a few things to avoid at all costs. Simply because such tactics can have the reverse affect to what you are hoping to achieve.
Having duplicate content on your website
What is duplicate content? And what is it bad for MedSpa SEO?
Duplicate content is content that appears on the internet in more than one place. It can happen on your website and other websites.
For example, you write two blog posts that are very similar to each other. Or you use the same product description across all your product pages.
It could also be that you copied someone else’s content. Or the other way round.
What you need to know, it is that it is frowned upon by search engine. And won’t help your MedSpa increase search results ranking.
Simply because, when there is duplicate content, search engines do not know which version to include and exclude from their rankings.
Or they may have trouble decide which version is the more relevant to the search query. Keep in mind that duplicate content goes beyond a similar title or topic.
Plenty of websites write about the same thing. What matters is that your take is different. That the content is informative, brings something new to the table.
Search engines rarely show multiple versions of the same content. When it comes to choosing, they are more likely to push websites with more authority.
That is why it is important that you work on your MedSpa marketing strategy. Make sure your content is original, high quality and serve its purpose, i.e providing information people are looking for.
Using Black Hate SEO Tactics
What is black hat SEO? Simply put, unethical SEO practice. It goes against standard search engine guidelines. At first, it may help your MedSpa ranking.
However, in the long terms, they can only result in a penalty from Google. Black hat SEO covers a wide range of tactics.
They includes cloaking, keyword stuffing, the use of private link networks, content automation, link schemes, etc.
Most likely back links obtained through black hat SEO are low quality and toxic. Which will harm your MedSpa’s website rankings.
Overall, they generally use manipulative or shady tactics. It could also happen that your website get blocked by search engines. Thus, such techniques are never recommended.
Using header tags improperly
What are headers? They are tags used on webpages. Headings separate chunks of text into smaller parts. They help give structure to a page or post.
There are a few tags that you can use:
- H1: The title tag that also serves as blog post title (on WordPress).
- H2: The main subheading in the body of text
- H3 – H6: More subheadings to divide the content in smaller more structure sections.
As it turns out, a lot of websites use headers wrong. A web page should have only one H1 tag. If you are dividing your blog post in five main part, all headings should be the same.
If within those parts, you have subsections, you need to use a smaller subheading. Header tag give structure to a piece of content. It divides the text in smaller portions.
Which makes the content more readable. Readability is another important component of local SEO and a big ranking factors. The Google algorithm likes it better when a piece of content contains headings.
Performing MedSpa SEO is not always as straightforward as it seems. It has a few Do’s and Don’ts to be aware of. However, following best practice and avoiding shady tactics will get your laser hair removal spa closer to success.
MedSpa SEO includes both off-page and on-page SEO. There are a few tools you can use to improve both and your overall search results ranking. for example:
- Yoast plugins for local, video and on-page SEO.
- SEMrush for technical, backlinks and performance.
- Moz for backlinks.